“You will fall so many times. It is how you get up that matters” – Xabisa James advice for the budding Kasipreneur
Glamour Communications Promotions Agency
In our second Women-in-Business profile edition, we zoom into the life and business of Johannesburg-based entrepreneur, Xabisa James. The Eastern Cape-born lass is the founder Glamour Communications Promotions Agency (GCPA) which was officially registered in 2011.
Fuelled by part-time job creation and the need for representation as there are, “not enough black-owned promotional agencies in the Eastern Cape,” Xabisa largely relies on her passion to keep her going. “I currently work with bigger Promotion Agencies based in the Johannesburg, Cape Town and Durban areas. I play a huge role in assisting with reach,” she says.
Although her business had been registered back in 2011, it only began to fully operate in May 2012. Xabisa talks to us about her entrepreneurial journey so far…
MM: What does being creative mean to you?
XJ: It is the ability to make something work in different other ways. Having options, thinking outside of the box and creating opportunities from limited resources
MM: What motivation and core purpose behind your business?
XJ: I have been a promoter for the most part of my life; that on its own is reason enough. I witnessed the struggle of people aged between 18 and 25 years old not finding part-time work and I knew I could help in some way – also because it’s FUN work!
MM: What are your biggest successes as an organisation?
XJ: Nailing a big account at first attempt, having state-owned entities request for you by name and creating part-time jobs for the youth.
MM: What does the strength and power of knowledge sharing mean to you personally?
XJ: A lot could be created, it’s just like the POWER OF UNITY. Sharing knowledge gets you further as it has the power to grow one as an individual in a community.
MM: What collaborations have you recently worked on in business that have set you and your organisation on a new trajectory?
XJ: None, really…
MM: Do you feel South African entrepreneurs or kasipreneurs rather, are mature and progressive enough to offer their services to the rest of Africa?
XJ: Yes and No. As South Africans, we are very selfish as we are in constant and unnecessary competition. We are always comparing ourselves to the next person or business. Some business have the maturity and some do not.
MM: Why did you choose to do business in the public relations and marketing sector?
XJ: The public relations and marketing sector is evolving so there is never a dull moment. You create opportunities as you go.
MM: What has been your greatest challenge to date?
XJ: Lack of business opportunities and reworking the business’ model.
MM: What prompted you to start your business?
XJ: Affording youth an opportunity to gain some sort of working experience
MM: Any exciting project(s) that you are currently working on?
XJ: Currently looking at focusing a little bit more on public relations services for human brands as well as product brands.
Getting To Know Xabisa
- What does unwinding time mean for you?
Being at home with my family.
- Favourite book?
At the moment, ‘The Secret’ has stood out. I cannot share what I am currently reading. (shying away)
- Favourite quote?
- Other business interest(s)?
Television Production – one day
- Biggest risk taken?
Starting my business.
- Biggest inspiration?
- What tips do you have for the budding Kasipreneur?
You will fall so many times. It is how you get up that matters – never forget why you have started.
Thank you so much to Xabisa for her time and we wish her and GCPA the best of luck for the future. Follow GCPA on facebook