Customer Acquisition Strategies for Entrepreneurs
Blak Ink Media
In addressing an entrepreneur’s most important early-stage question – customer acquisition – it’s easy to waste a lot of money in the wrong channels, especially ones where you go toe-to-toe with the big guys and can easily be outspent.
You have to execute in a different way.
Your business will only win by marketing smart – acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base you don’t have to keep paying for every month.
The New World of Customer Acquisition
Since you have more time and talent than disposable resources, acquiring new customers means understanding what makes your customers tick and investing heavily in inbound marketing strategies such as content, building an email newsletter and search engine optimisation (SEO).
Inbound marketing pulls customers in with value-generating resources. Sure, it takes time to create great content, but a robust resource centre can drive qualified visitors for the life of your business.
On the other hand, outbound marketing requires you to keep writing checks in order to bring in new visitors. When the checks stop going out, the new visitors stop coming in.
With years of experience in search engine optimisation, digital marketing, web development and branding, Blak Ink Media has built proven strategies that work for businesses. We have listed a few tools and strategies that business can utilise to start acquiring leads.
The absolute best tactic for acquiring new customers as a cash-poor startup is utilising the power of content marketing. Although the buzz around this term is at an all-time high, the results for those businesses that do it well speak for themselves.
Content Marketing Tools
SEARCH ENGINE OPTIMISATION
Social may be sexy, but search still pays the bills. The great part about creating practical, useful content is that all of those shares and links will help you start to naturally rank in search engines. And as you know, organic search results are a great place for potential customers to find you.
SEO Information & Insight
Do you know what smart entrepreneurs do with the traffic they receive from inbound marketing content and SEO? They build an email list.
Outside of direct sales, there is no better business outcome attached to first-time visitors than when they subscribe to receive newsletters and email updates from you.
Email Marketing Information & Insight
- The Email Marketing Essentials
- List Building for Blogs: The Only Guide You’ll Ever Need
- 50 Awesome Posts on Email Marketing
Email Marketing Tools
SOCIAL MEDIA MARKETING
There is a lot of ongoing hype surrounding social media marketing. The truth is that social media isn’t all that useful on its own … but it is the gasoline that fires and spreads your online content.
Social Media Marketing Information & Insight
- A Comprehensive List of Social Media Demographics
- The Marketer’s Guide to LinkedIn
- The Marketer’s Guide to Facebook
- The Marketer’s Guide to Twitter
Social Media Marketing Tools
Building an online business without utilising analytics is like driving with your eyes closed. If you don’t know what’s working (or what’s not), where people are visiting, and how your pages are performing, then you’re headed toward failure.
Analytics Information & Insight
Ready, Set, Fill Your Toolbox
Fill your toolbox
It’s time to take what you’ve learned and start building. Every entrepreneur needs a customer acquisition toolbox that helps him or her work smarter than the big guys.
Considering your business’ capabilities and limitations, create an inbound marketing strategy that prioritises the pieces you want to deliver first to begin driving customer acquisition. And don’t reinvent the wheel when you’re crafting these pieces — the blogs and articles above are excellent starting points to guide your efforts.