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Step by Step Guide to the Fundamentals of Marketing

So you've started the business you've always dreamed of, or you've landed your first marketing gig, but where do you begin when it comes to marketing? I'm going to walk you through the process of identifying your marketing strategy and developing your first marketing campaign using my four step process in identifying your marketing fundamentals.

Finance

Lifestyle

What do habits have to do with my business?

Habits are born through the culture of repetition which deepens the impression. Whether it is good or bad, developing a single habit takes a considerable amount of time. Unlearning habits on the other had also takes time – some people may argue that it takes an even longer time to unlearn habits. Truthfully, I believe that we are all creatures of habit as we have our own meticulous and very specific way of doing certain things. People generally do not even realize that they have habits and their ignorance of them does…

Creating a Culture of Innovation Starts With the Leader

The leader plays a critical role in creating the right environment for innovation to flourish. Innovation is the lifeblood of entrepreneurship according to Peter Drucker considers it to be, “the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.” However, the reality is that while organizations value innovation, they often struggle to achieve it. Research by McKinsey revealed 94 percent of surveyed executives were dissatisfied with their…

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